LOOK AS COOL AS SNOW FEELS.
The future is in all our hands. As an outdoor brand, we have the responsibility to inspire our winter community and protect our wild spaces for our collective global future. We believe in the power of art to create new perspectives, spark meaningful change, and build connections to place. Gordini had the privilege to work with three environmental artists – Lucas Beaufort, Jordan Kendall Parks and Zoe Malee – to bring the joy of snow and the fragility of our future into our hands and close to our hearts. Check out our exclusive designs that visualize this collaboration of passion, purpose, and art.

Lucas Beaufort
About Lucas (he/him):
Lucas Beaufort is a visionary artist and contemporary designer
known for his vibrant and dynamic style that beautifully merges
art with the spirit of action sports. Local to the French Alps, Lucas
has carved out a unique niche in the world of snowboarding and
skate culture, drawing inspiration from natural landscapes, street
art, and action sports. His signature approach combines whimsical
illustrations and abstraction with a rich color palette, creating
immersive visual experiences that resonate across generations,
cultures, and borders. With a prolific career that spans many decades,
Lucas has collaborated with renowned brands and athletes, bringing
his imaginative designs and characters (like Gus Gus) to life on
everything from apparel to skateboards. His work not only showcases
his passion for sports but also reflects a deep commitment to building
community and preserving our natural resources. Lucas believes in the
power of art to inspire change and opportunity and ignite conversations
about sustainability and stewardship. Through his innovative designs,
projects and installations, he continues to push the boundaries of
creativity, inviting others to join him in celebrating the love of snow
culture and building a community of collective action.




